How To Register Google Ads Account For Free

How To Register Google Ads Account For Free, How to Set Up a Google Ads Account Without a Campaign

If you’re looking to advertise your product or service on Google—the world’s largest search engine—but you’re not quite ready financially to launch a paid campaign through Google Ads, this guide is for you. The good news is that you can set up your Google Ads account and begin positioning yourself to reach your target audience—even without launching a campaign right away. Whether you’re a new entrepreneur or looking to expand your reach, you can skip the initial campaign setup and still explore the platform.

Creating a Google Ads account without launching a campaign is both easy and completely possible—if you know exactly where to click. That’s why this article is a must-read: it walks you through the process step by step so you don’t get lost in the setup.

Why Set Up Google Ads Without a Campaign?

If you’re wondering why, it’s important to create a Google Ads account for your business, product, or service—even before launching a campaign—here are some key reasons to consider:

You’re managing accounts for clients and need access first.
You want to explore the Google Ads interface before advertising.
You’re integrating with Google Ads API or tools like Google Tag Manager.
You’re still finalizing your marketing strategy or budget.

How to Register a Google Ads Account Without a Campaign

Now that you understand the importance of having a Google Ads account, let’s walk you through the actual steps to register—without having to create a campaign right away. Make sure to follow each step carefully and adhere to all the instructions below.

How to Set Up a Google Ads Account Without Creating a Campaign

Follow these simple steps to register your Google Ads account without launching a campaign:

Go to the Google Ads signup page by visiting ads.google.com.
Click on the “Start now” button.
Sign in with your existing Google account, or create a new one if you don’t have one yet.
On the “What’s your main advertising goal?” screen, scroll down and click on “Switch to Expert Mode”. This link is usually small and easy to miss.
After switching to Expert Mode, you’ll be directed to a screen prompting you to choose a campaign type.
Skip the campaign setup by clicking the link that says “Create an account without a campaign” at the bottom of the screen.
Enter your business information, including your billing country, time zone, and preferred currency.
Click “Submit” to finalize your account setup.

🎉 Congratulations! You’ve successfully created your Google Ads account without starting a campaign. You can now explore the platform, set up tracking, link tools, or begin planning your first campaign when you’re ready.

How to Manage a Google Ads Account Without a Campaign

You need to do the following even without a Google Ads campaign

Keyword Planner: Even if you haven’t launched a campaign yet, you can still use the Keyword Planner tool to research and organize relevant keywords. This can help your product or service rank better on search engine results pages (SERPs) and improve your overall SEO strategy.
Set Up Conversion Tracking Early: Installing conversion tracking now will save time when you launch your first campaign.
Explore the Tools & Settings Menu: Get familiar with audience targeting, ad extensions, and other key features.